Training Courses & Workshops
3 Day Product Management Training Course - Open
We are delighted to offer one of the best Product
Management Courses available. The PM training course
has been compiled by experts for professionals and will
particularly appeal to Product Managers, Market
Development Managers and Product Directors alike. In
order to maximise the learning experience, we have
purposely kept the class size of our events to a maximum
of 6 delegates attending - feedback from this approach has
been overwhelmingly positive and provides the best
possible learning experience for our delegates.
Please Note: This course can also be held as an internal
course for your company, or presented at a location of your
choice. Furthermore, this course can be customised to meet
your exact needs. Please contact us for further information.
This 'intensive' but highly enjoyable Product Management
programme is based upon well-grounded first principles
and uniquely covers generic key concepts /disciplines
which are fully complemented by business software
models (included as part of the course). The combination
of modern management theory, including new/unique
techniques, and practical application ultimately means that
you can start putting learned techniques into practice
immediately after the course. Delegates have ample
opportunity to ask questions throughout the course,
making the whole learning process interactive and highly
Product Management 3 Day
Public Course Dates - 2019
Venue: IPM Training Centre, Wimborne, Dorset
Monday 24th - Wednesday 26th June
Monday 15th - Wednesday 17th July
Monday 16th - Wednesday 18th September
Monday 21st - Wednesday 23rd October
Monday 11th - Wednesday 13th November
Monday 9th - Wednesday 11th December
Who Should Attend...
This course has been specifically developed for
managers responsible for taking products (and/or
services) to market. We have carefully crafted the content
to appeal to all levels of Product Management and covers
the foundations and basic principles behind best practice.
The seasoned Product Management professional who
requires a comprehensive refresher will also find this
course of interest because of the unique content and
applied activity workshops. To further enhance the
learning experience this course includes a
comprehensive set of business models and tools which
are licensed to all delegates attending and can be used as
part of their job function after the course has finished
and return to the working environment. All of our courses
are delivered by Principal Consultants and Qualified
Professionals who are experts in their field.
Agenda - Successful Product Management
Day 1 : Product Management – Principles, Frameworks &
An overview of the Product Management discipline.
Successful Product Management – KPI’s and drivers
behind modern Best Practice.
Programme Action – PM Workflows and key concepts
in practice – …making it happen.
Business Objectives and Strategic Intent Planning –
How to cascade business strategy.
Directing, Orchestrating and motivating the
multidisciplinary team to make it happen.
How to write, compile and deploy a
Product/Marketing Plan that delivers Strategic Intent.
Day 2 : Product Marketing Plans – Analysis, Planning and
Understanding and Scoping the Marketing
Environment – Practical Tools and Techniques.
Customer Journey Mapping & Requirements
Definition – modern principles and practice.
Value Proposition, Perceptual Positioning & Product
Product Features and Benefit Analysis – Techniques to
optimise Product Qualities.
Competitive Benchmarking – Practical ‘competitive
advantage’ mapping techniques.
Agile Dev., StageGate, Hybrid and Product
Management activities in practice.
Day 3 : Programme Management & the ‘Elements’ of
Product LifeCycle Management – Core Principles and
Practice across defined 6 phases
Core planning Elements and Product Management
control – Analysis, Planning and Control
Continuous Improvement & Competitive Advantage –
Principles and Practice
Product Forecasting – Statistical & Assumption based
Marketing Communication – Practical tools and
Launching Products and Services
Interactive Business Models included in this course...
Creative & Idea Management – Idea management
Customer Analysis - Voice of the Customer
SWOT Analysis Model – Interactive Situational
PEST Analysis– Interactive Situational Analysis
Competitor Analysis– Interactive Situational
Strategic Management Matrices – 20 Traditional
and Unique position matrices
Ansoff Matrix – Portfolio Analysis
MFP Strategic Matrices – Boston, GE, Directional
Market Audit – Comprehensive External and
Technology Matrix – Strategic Position
Product Positioning - % market fit, competitive
benchmark, value proposition fit
Feature and Benefit Analysis – based on Kano
Risk Management – Risk management matrix
New Product Screen – Selection of screening tools.
Product Viability Model- Comprehensive DCF,
Visual Mapping – Visual mapping of products /
AHP – Analytical Hierarchy Process for decision
making and confidence checking
Marketing Communication – Planning Templates
QFD2000 Software - Requirements definition
In-Company Training - Specifically for your Company
and delivered at your Company
We offer a range of ‘in-house’ training solutions, all of
which can be further customised to meet your particular
training needs. Within logistical boundaries there are no
actual upper limits to the class sizes for internal events
and conversely we can even run 1 to 1 courses if required.
Likewise course content can be a ‘standard’ course with
generic material or modified to meet your company needs
and requirements - course content therefore can be
based upon our generic process or indeed your own
internal company processes.
Innovation Management Training
2 Day Innovation Management Training
We are delighted to offer what we believe is one the
best Innovation Management courses available. The
training workshop has been compiled by experts for
professionals and designed for individuals working in
Innovation Management arena. In order to maximise
the learning experience we have purposely kept the
class size of our these events to a maximum of 6
delegates attending - feedback from this approach
has been overwhelmingly positive and provides the
best possible learning experience for our delegate
Practitioner Series - Elements
This unique and dedicated Product Management
Training Suite comprises key architectural building
blocks of the highly respected Product Management
Methodology and as such represents management
‘best practice’. Each element is a constituent part of
the PMM and can be studied and applied as an
integrated collection or as an autonomous stand
You can also be assured that every aspect of the
‘Practitioner Series’ has been meticulously crafted by
experts for dedicated Product Management
professionals - it represents a true body of work which
can be immediately applied in practice. So for the first
time you can choose any subject of interest in the
knowledge that it is immediately applicable and beneficial
to your role in Product Management.
Every ‘element’ has been strategically aligned to cover the
most important and applicable aspects of Product
Management. We have listened very carefully and
attentively to our clients (both existing and new) to fully
understand their needs and requirements regarding the
‘perfect course(s)’. We are subsequently delighted with
the results and can report that both pragmatism and
practicality prevails throughout the entire programme. To
summarise, we have engineered courses (complemented
by software) that are modern, immediately applicable
with content that can be immediately applied on return
to your place of work.
All of our courses are delivered by Principal Consultants
and Qualified Professionals who are experts in their field.
...is the Practitioner Series for me?
Product Managers and cross functional team members
will find this definitive collection of individual (1 and 2
day) courses absolutely invaluable. All content has been
biased toward your specific discipline and is based upon
well-grounded first principles covering generic key
concepts /disciplines which are fully complemented by
business software models (where applicable as part of
the course). The combination of modern management
theory, including new/unique techniques, and practical
application ultimately means that you can start putting
learned techniques into practice immediately after the
course. Delegates have ample opportunity to ask
questions throughout the course, making the whole
learning process interactive and highly effective.
The IPM practitioner series, is a definitive and integrated
training programme for management professionals
operating in the Product Management arena. So whether
you’re the Managing Director, Product Director, Product
Manager or a member of the Multidisciplinary Team we
are confident that you will find this particular training
series to be one of the best available and an invaluable
asset to both you and your company.
In summary, the professional content contained within
these courses will undoubtedly appeal to the seasoned
Product Manager but should equally appeal directly to a
Manager who has recently been promoted / joined the
profession. If you have previously attended our 3 or 4
day event in the past, please be assured that the PM
Practitioner Series is a perfect complement and
extension to the original material provided and once
again with that all important practical bias.
Our aim is to deliver ‘real world’ course content that in
turn can be directly applied on return to the work place...
to achieve this objective our courses are complemented
by proprietary software business models (as an
integrated part of the course)’.
Innovation Process Management
Unit 4 - 6
147b Wareham Road
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