This market leading Product Management course is based upon well-grounded first principles. Designed and delivered by professionals for professionals it covers the generic key concepts /disciplines of this interactively complex subject and complemented by interactive business model software (included as part of the course). This unique and powerful combination of theory, including new/unique techniques, and practical application ultimately translates into the fact that you can start putting learned techniques into practice immediately after the course.


We encourage our delegates to fully participate during this highly interactive course, as such we have kept the class size to 6 maximum. This gives all delegates the opportunity to ask questions throughout the course, making the whole learning process interactive and effective. So if you are looking to attend one of the best courses available and want to know how to manage the complexities of a product portfolio in modern times, from beginning to end by using a defined method approach, this course is for you.




Product Management 3 day Public Course Dates - 2018



Venue: IPM Training Centre, Wimborne, Dorset


Monday 10th - Thursday 12th September

Monday 8th - Thursday 10th October

Monday 12th - Thursday 14th November

Monday 10th - Thursday 12th December



Who Should Attend...



This course has been specifically developed for managers responsible for taking products (and/or services) to market. We have carefully crafted the content to appeal to all levels of Product Management and covers the foundations and basic principles behind best practice.


The seasoned Product Management professional who requires a comprehensive refresher will also find this course of interest because of the unique content and applied activity workshops. To further enhance the learning experience this course includes a comprehensive set of business models and tools which are licensed to all delegates attending and can be used as part of their job function after the course has finished and return to the working environment. All of our courses are delivered by Principal Consultants and Qualified Professionals who are experts in their field.




Agenda - Successful Product Management




Day 1: Product Management – Principles, Frameworks & Best Practice


∙ An overview of the Product Management discipline.

∙ Successful Product Management – KPI’s and drivers behind modern Best Practice.

∙ Programme Action – PM workflows and key concepts in practice – …making it happen.

∙ Business Objectives and Strategic Intent Planning – How to cascade business strategy.

∙ Directing, Orchestrating and motivating the multidisciplinary team to make it happen.

∙ How to write, compile and deploy a Product/Marketing Plan that delivers Strategic Intent.



Day 2: Product Marketing Plans – Analysis, Planning and Deployment


∙ Understanding and Scoping the Marketing Environment – Practical Tools and Techniques.

∙ Customer Journey Mapping & Requirements Definition – modern principles and practice.

∙ Value Proposition, Perceptual Positioning & Product Positioning.

∙ Product Features and Benefit Analysis – Techniques to optimise Product Qualities.

∙ Competitive Benchmarking – Practical ‘competitive advantage’ mapping techniques.

∙ Agile Dev., Stagegate, Hybrid and Product Management activities in practice.



Day 3: Programme Management & the ‘Elements’ of Strategic Control


∙ Product LifeCycle Management – Core Principles and Practice across defined 6 phases

∙ Core planning Elements and Product Management control – Analysis, Planning and Control

∙ Continuous Improvement & Competitive Advantage – Principles and Practice

∙ Product Forecasting – Statistical & Assumption based forecasting techniques

∙ Marketing Communication – Practical tools and techniques.

∙ Launching Products and Services












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|Best Practice Product Management



Location         Innovation Process Management

                       Unit 4 - 6

                       147b Wareham Road

                       Corfe Mullen

                       Wimborne, Dorset

                       BH21 3LA

                       United Kingdom

Telephone      44 (0)1202 699870







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