| 4-Day
Course ~ Successful Product Management
In
a rapidly changing market place with pacing technological
developments, pressure to reduce 'time to market' and demands
for shorter
'product life-cycles' the result is a highly competitive business
environment…Companies
who succeed in this environment are the ones that take their
products
to market more efficiently and effectively.In this world
class business environment it is paramount for new products
to achieve
all expectations and
successful Product Management is a key success factor in
making this happen.
In recognition of the above, IPM have crafted an excellent 4-Day
course covering the essential practices of Product Management. The
course has been designed to meet the needs of today's Product Managers,
who will find the programme especially beneficial. General Business
Managers will also find the course of real benefit.
The
IPM course has been extremely well received by many ‘Blue
Chip’ companies and is currently the most respected course
available in Product Management.
This
course has been specifically designed with Product Managers in
mind, however we have found
it to be of immense value to other
disciplines particularly when they form part of a multidisciplinary
team.
Who will benefit;
- Product
Managers
-
Marketing Managers
-
General Managers
- Quality
Managers
-
Company Directors
-
Sales Managers
-
Development Managers
-
Team leaders
Course objective
To refine and enhance the skills and techniques associated with
effective Product Management - developing an attitude of making
it happen.
Business Modelling Software
Your course fee includes an invaluable collection of 'ready to use'
software business solutions. Each module is designed to operate
on its own, or as an integrated member of the series. Designed for
the management professional, they will save you a considerable amount
of time programming spreadsheets etc. and put you immediately in
control.
Over 25 Valuable Software / Business models including...
-
Financial Planner- Budget and Cashflow Planner
-
Product Viability Model- DCF, Commercial viability modelling
of a new product
-
Product Positioning- %market fit, competitive benchmarking &
decision making
-
Planning Templates / Product screening templates
-
Strategic Planning Matrices - New techniques to accurately position
your products on new and traditional matrices - 15 matrices
identify your strategic position and provides comments &
suggestions on what to do next.
-
Market Audit– External and Internal
- Innovation
Audit
-
Personal/Team Development– screening of 36 individual
traits
- Sales
Forecast– Comprehensive tool for disseminating target
markets
- Sales
Force Estimator– Estimates the number of sales personnel
required
Additional elements:
- Process
& Analysis Software (Windows 95 to Windows XP) – Brainstorming,
Cause and Effect diagrams, Flow Charting, Project Planner.
- Course
papers, literature and Book (Management Handbook).
-
Product Management Folder (Product Management Toolkit) –
Comprehensive folder of information and standard templates.
Programme
Agenda :
This 4-Day course is suitable for Managers at all levels within
the Product Management function. The course includes a healthy balance
of theory and practical examples.
Day 1
-
Introduction – Objectives for the course
- Why
do New Products fail to meet their objectives and expectations?
-
New Product Management – Primary tasks and objectivesNew
Product Management
-
Strategic and Marketing Management
- Competitive
Benchmarking – Principles & techniques, software modelling.
- Product
Positioning – Features/Benefits and value positioning
techniques.
- Life
Cycle Management
Day
2
- New
Product Screening
-
New Product Developments – Overview and introduction
- Product
Definition – Principles and Practice
- Product
Features and Benefits
-
Knowledge Trees – Structured knowledge management
- Dimensional
Mapping – Visual positioning techniques
-
Structured Product Specifications
- An
Introduction to QFD (Quality Functional Deployment) methodology
Day 3
-
The Financial aspects of Product Management
-
Pricing for results
-
Financial Budgeting and Modelling
-
Product Viability Modelling
Day
4
-
Successful Business Plans – Step by Step
- Market
Research - Principles and Practice
-
Product Management Databases
-
Sales Forecasting – Principles and techniques (includes
model)
- Programme
Management - Principles
-
Marketing Communications
-
Product Manuals – Promoting the common message
-
Course Overview, Actions and Review
In-house
/ Internal courses
IPM offer clients a choice of 'Open residential' or 'On-Site'. Courses
can also be held at a location of your choice and be specifically
tailored to meet your exact needs and requirements.
Open Product Management Course Dates and Venues...
Monday 15th - Thursday 18th March 2010
Monday 10th - Thursday 13th May 2010
Monday 5th - Thursday 8th July 2010
Monday 6th - Thursday 9th September 2010
Monday 15th - Thursday 18th November 2010
Venue: IPM Training Centre, Corfe Mullen, Wimborne, Dorset, UK
Places are limited, please contact us for further details or Information Request
For
specific enquiries contact us at IPM info@ipm-marketing.co.uk
or Information Request Form.
Please visit our new site dedicated to Product Management
www.productmanager.co.uk
|
